Internet Report 2006

92% of internet buyers chose their agent on a web site; 0% of Internet buyers found their agent through brochures, flyers, yard signs or letterbox drops to their home.

In 2000, 28% of people said that they used the Internet as an important part of their home-buying and selection process. In 2006, 70% said they did;

86% of home buyers started using the internet as part of their process BEFORE they started looking for a specific home; the other 14% did after they started looking, but BEFORE they contacted a real estate agent; that means that 100% of buyers surveyed started looking at homes first, agents second. 81% of Internet buyers stay with the first real estate agent they choose to contact.

Internet buyers spent an average of 4.8 weeks doing research before contacting an agent; traditional buyers only 1.7 weeks. That means an Internet buyer is better prepared.

Internet buyers previewed an average of 6.7 homes with their agent (they had already eliminated ones they did not wish to see), traditional buyers previewed 15.4 homes.

The approximate distance between previous residence and new residence for traditional buyers was 15 Kilometres; for internet buyers, it was 260 Kilometres.

69% of internet buyers said response time was extremely important. 83% of those buyers chose email as their favoured communication method with their agent.

Internet buyers were far more satisfied in every important researched category of satisfaction than traditional buyers were; when asked the number one reason for satisfaction with their agent, 91% of internet buyers said that satisfaction was because their agent “was always quick to respond.” Traditional buyers? Their number one reason was “worked hard on my behalf”, chosen by 62% of them, leading us to conclude that traditional buyers did not find their agents “quick to respond.”

Since 2000, the Internet approach has been overwhelmingly favoured.

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peter@petercampbellrealty.com
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0418 447 663

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